Zoe self setup - creating metrics

Every analytics tool I've used asks you to define your KPIs up front. Revenue, active users, churn, retention, etc. You pick your definitions, write the SQL, and maintain it forever.

The problem is nobody actually knows all their KPIs on day one. Humans are really bad databases.

Stop for a second and list all the cheeses you know. It’s hard to even get to 10 cheeses in 60 seconds!

In data, new questions surface new metrics. Definitions drift. The list is never easy to recall or even completely done.

So when you're setting up a new tool, you're stuck. Either you spend weeks (sometimes months) defining metrics before you get any value, or you skip it and the numbers come out wrong.

Now (with self-learning) Zoë can build them out herself. Docs > Here

Ask her a question that needs a metric she doesn't have. She'll work out the definition from your data, propose it back to you in plain English, and save it for you once you confirm. Net revenue retention, weekly active accounts, qualified pipeline, whatever you need. She writes the SQL, names it, and adds it to your model.

The metrics library grows as you actually use the tool, not as a prerequisite to using it.

Here’s how it works.

PS: Lmk in the comments if you actually got above 10 cheeses