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Artifacts refreshing with a deep dive

Paul avatar
Shared by Paul • April 28, 2026

One of the most common complaints about dashboards that I hear from business leaders is that dashboards tell you the “What”, not the “Why”

But why is that?

It's because dashboards are set up to look at a certain set of data and whenever they reload they don't have any intelligence. They just show you that same data reloaded for a new time period. Just the “What”

Artifacts are different.

Whenever you refresh an artifact with new data, you can tell it in plain language what drivers and deep dives you want to dig into, and Zoë will dig right into it and add it into your finished result.

This means week over week, your dashboard doesn't actually look exactly the same. Your key KPIs are all the same, but the drivers section of what's moving those KPIs will update every week based on what's actually driving those KPIs, not some static guess.

Your dashboards should be as curious as you are. Here's what that looks like →